Today, shopping malls can employ a variety of iBeacon techniques to enhance shopping experience for their customers. This target-oriented technology enables a shopping mall to interact with customers in all the cycles of their purchase journey and engage them in meaningful ways. It effectively jump-starts sales, generates increased footfall and ultimately increases store revenue. Here are some of the ways iBeacon solution can assist your shopping mall’s profit margins:
1. Diverting passersby’s attention to your location
Beacons broadcast your presence within a 230 feet radius. This advantage can be used to encourage potential customers outside the mall to visit your location and shop.
2. Welcoming customers to the mall
Deploy beacons at each of the mall’s entrances to send a personalized welcome that addresses every customer by name. Promote specific content, such as current sales offers, contests, daily deals, or loyalty programs. Advertise store openings this way and share promotions about in-store events such as concerts, fashion-shows, food festivals, etc.
3. Offering in-store navigation
iBeacon system can detect a customer’s precise location. Use it to direct shoppers to desired sites within the mall. Help them reach any mall storefront, the nearest ATM, food courts, restrooms and baby-changing facilities, elevators or emergency exits.
4. Delivering personalized offers
Modern shoppers often create digital shopping lists and wish lists. Your mobile app installed on shoppers’ phones can synchronize with these lists in order to shape highly personalized offers and remind customers to visit stores where they can purchase desired items.
5. Offering time-sensitive deals
To create a sense of urgency, consider offering time-sensitive deals. You can use customer preferences to tailor these offers, maximizing the chances of obtaining a sale. Issue coupons or discounts valid for the duration of a visit to the mall, promote “deals of the day” or offer different discounts for shopping during different hours of the day.
6. Offering location-specific deals
Your iBeacon system allows you to customize notifications according to specific departments and store sections. Possible uses include:
- Sending customized messages only within a particular radius;
- Delivering targeted coupons or contest entries to users passing within a predefined location;
- Grouping stores into different zones on the mall floor map in order to promote brand specials.
7. Cross-selling related products
Based on their previous purchase histories, your store can notify shoppers about matching products of interest to them.
8. Gamifying shopping experience
When your mall engages customers through fun events such as digital treasure hunts, not only do they positively interact with your brand, but they are also encouraged to explore parts of the mall they are yet to visit. To promote this foot traffic, you might consider offering free food or beverages, or discount coupons as incentives.
9. Re-targeting shoppers
Would you like to find a way to convince visitors to go from spending time in the mall and visiting stores without making a purchase to become paying customers? Now you can use iBeacon solution to re-target them with ads which will lure them to revisit stores and hopefully make a purchase this time.
10. Setting up customer awards system
Modern shoppers have become sensitive to loyalty programs because they are aware they get awarded for the money or the time they spend. However, iBeacon technology efficiently brings shoppers’ everyday preferences and needs at the forefront, letting them appreciate proposed value exchange. Let customers earn points that they can later exchange for coupons or discounts. Award these points for tasks such as walking in the mall, visiting particular stores, participating in public events and contests, gathering in hotspot areas, etc. Offer personalized deals to loyal visitors based on their shopping activity levels and notify sales assistants each time a loyal customer enters a store.
11. Getting customer feedback
Encourage visitors to interact with the mall on a digital level. Allow them to vote their shopping experience to obtain valuable customer feedback.
12. Optimizing merchandise
Beacons have the ability to obtain huge quantities of data that can help shopping mall marketing managers to improve services and develop creative new marketing strategies.
13. Unifying mall experience
Since most shoppers visit more than one store in the mall, independently functioning iBeacon systems deployed in every store would run the risk of fatiguing shoppers. Deploying a unified beacon system which fully integrates merchandising offers from all the retailers within a mall offers a single solution for this potential dilemma.