Snapinfo app for galleries enriches the experience of patrons by turning their smartphones into their personal guides.
Snapinfo galleries app provides text, pictures, audio tour or video guide – in any combination for artists and galleries to tell story behind art to patrons as they peruse exhibits in the gallery. The Snapinfo gallery app helps patrons easily find exhibits and other places of interest in the gallery right on their fingertips. In addition to exhibits, the app supports Artists biography, Events, Promotions and Announcements. Patrons can mark exhibits, events, offers and announcements as favorites to easily access them at a later point in time.
Leveraging beacon technology, exhibit information can be shown on smartphones as patrons approach the exhibit, or a welcome message as patrons enter the gallery. The possibilities are endless with beacon technology and customizable workflow provided by Snapinfo gallery app.
Leveraging latest smartphone and beacon technology, the app is driven by content and workflow maintained in web admin module. The Snapinfo app customization is designed to be self-service with both data and workflow customizable by the gallery. No programming is required to customize the app. Snapinfo provides training for gallery content editors and admins to get maximum value from Snapinfo smartphone app.
Yes, the Snapinfo app can be branded under your gallery name. We will build a separate app under your gallery name using our existing platform. You will have all the functionality that we currently offer and we will update your branded app when we update our app.
The app is designed to be configurable out of the box without any programming. But we understand that each gallery is different and there may be specific needs. In that case, we take our existing platform and add functionality specific to your requirements. Customization effort will still be less in this case as we will add your requirements on our existing platform rather than starting from scratch.
A Wi-Fi connection is helpful where patrons can download the app, perhaps near entrance. Other than that, the text data and images are not data intensive. For example, an image less than 50 kb renders pretty well on even large smartphone screen. Audio and video files will be bigger in size depending upon duration of audio and video tours.
Snapinfo provides Admin and Content Editor user roles so that gallery authorized users can securely manage data in web admin module. Snapinfo app pulls data directly from the cloud in real time on as needed basis.
Snapinfo supports electronic data exchange (EDI) by which we can upload your data to our platform once or on ongoing basis. Once data mapping is done, we can setup the import process to be daily, weekly or monthly as needed.
Content is setup by gallery authorized users in web admin module. As patrons use the application, content is pulled directly from the cloud in real-time. Any changes made in web admin module are reflected immediately on patrons’ smartphones.
Snapinfo app pulls data from the cloud in real time that was entered in web admin module. There is no large database that needs to be downloaded on smartphone. As content is pulled from cloud on as needed basis, Snapinfo app can run on limited smartphone memory.
The app data hosted in the cloud can only be managed by authorized gallery users. Gallery Admin user is responsible for setting up additional Admin and Content Editor users. Content Editor users will generally be responsible for maintaining content in the cloud.
There are hundreds of thousands of apps on the app store but only one that provides rich content about your gallery. When patrons are visiting your gallery, they will appreciate engaging experience provided by Snapinfo app. A visible notice, perhaps near entrance with a Wi-Fi connection, should be all that you will need for your patrons to download the app. Once downloaded, your patrons will experience your gallery in a much more enriching way than they ever had in the past.
Consumers today consume online content via multiple devices – laptop, iPad and iPhone. Website experience is optimized for laptops and iPads. Though websites now-a-days render well on smartphones, they are not designed for smartphones and that is the main reason that people primarily consume content in apps on smartphones, browser on laptops, and mixture of browser and apps on iPads. What differentiates smartphones from other devices is that consumer will more likely be in micro-moment while using smartphone which is the moment when he or she is making a decision to purchase. The consumer can be at the gallery perusing an art masterpiece, or waiting in a line researching different artworks. With smartphone app, you are engaging the consumer in that micro-moment.
Like your online presence, the mobile app has to be about your customer. It has to add value to your customer. As a gallery, you have the opportunity to become shopping destination of your patrons by providing them enriching experience of art, artists, or their style of creating art in real time as they peruse art masterpieces in your gallery. Combine education with promotion related to artwork that your patrons are perusing, you will increase the probability of your patrons actually making the purchase. Targeting based on intent works well because typically, these are super low funnel consumers. Think of their smartphone as highly effective virtual sales representative who can help close the sale in that micro-moment.
This technology is being used by multitude of industries and organizations.
Click on the link to see CNET report on beacon technology: CNET report on beacon technology.
Consumer Electronic Show, the largest consumer electronics conferences, used 800 beacons to engage visitors and help them navigate the conference space in 2016 conference held in Las Vegas.
Major League Baseball has installed beacons in 28 out of 30 stadiums to transmit relevant information such as coupons for the fan shop to help fans find deals and other points of interest based on their location within the stadium.
Miami International Airport is using beacons to provide precise information on flight delays, arrivals and boarding times to passengers around particular gates in the airport. Virgin Atlantic is providing similar service at London Heathrow Airport.
Apple is using beacons to provide welcome messages and Genius bar appointment notifications whereas Macy’s is using beacons to provide department deals to shoppers based on their location in the store.
Both Detroit Auto Show 2016 and San Diego International Auto Show 2016 used beacons to engage visitors with specific calls to action. Offers for test drives and gift cards drawings, were most effective at getting users to click over to whatever promotion the brand was running. Beacon transmissions like these earned a conversion rate of 35 percent at the auto show, while weaker performers tallied rates around 5 to 10 percent.
The smartphone app adds value to galleries by engaging customers by being there with relevant content in the micro-moment. Your customers will appreciate rich information about the art as well as the artist as they peruse art masterpieces in your gallery. May be the artist can record information about his or her style of art and information behind the painting educating patrons on how the artwork they are looking at is different and special.
To help customers take action, the app provides promotions where you can assign unique promotion id for mobile platform and track effectiveness of mobile offers in your POS system.
Snapinfo uses industry standard 256-bit HTTPS protocol to encrypt communication between your computers and web admin module for content management and smartphones and web admin module for displaying content on smartphones. Web admin users get locked out after entering incorrect password after certain number of times. Strong passwords are enforced by web admin module.
Security is everyone’s responsibility. We ask you to do your part by using appropriate antivirus software, not share your passwords and use non-obvious passwords.
The app is currently supported on iPhone 4S, 5, 5C, 5S, SE 6, 6S, 7 and Plus models. Android Phones and Tablets are supported on versions 4.4 and above.
Leveraging latest smartphone and beacon technology, the smartphone app is driven by content and workflow customized in web admin module. Let us know your requirements and more than likely, the Snapinfo app might support your specific needs out of the box.