Creating Memorable Experiences with Mobile Apps

Creating Memorable Experiences with Mobile Apps
There has been a consistent huge spike in the uptake of mobile apps for the past few years. Retailers, in particular, have been quick to identify the benefits of these devices for engagement, marketing, and sales. We’ve seen mobile apps being offered by nearly all major retailers, leading exhibition events and world-famous museums, zoos and aquariums. With democratization and mass adoption of technology, other museums, zoos, aquariums and parks are finding that they can also offer the same experience as larger institutions.

  1. They enhance the visitor experience

Audio guides have been a prominent feature in many museums and parks for many years. Providing a tour of the museum n a choice of languages, these services are traditionally expensive to maintain. They are rigid, a 20th century relic, requiring visitors to follow the exact recorded directions to make use of them.

With a huge percentage of the population now carrying smartphones, it makes financial sense for museums and parks to swap cumbersome, expensive audio guides for on-demand information, interactive maps, and an agile multimedia experience at a fraction of the cost of audio guides.

  1. They make navigation easy

With museums and parks spread across exhibitions and acres of space, navigation has always been an issue for them. Smartphone apps offer a practical alternative to maps, showing visitors map on their fingertips. They also lower the cost of paper maps while pointing visitors in the right direction without having them to look for the paper map.

Smaller venues might lack the floor space of larger institutions, but mobile apps can still offer their visitors real benefits when it comes to navigation. Mobile apps can be used to pinpoint a visitor’s location in relation to points of interest, such as the restrooms, cafe, gift shop or theatre room. The software can be further utilized to send messages to a customer’s smartphone, letting them know when they’re close to the cafe and showing the menu.

  1. They provide useful metrics

Engagement metrics are no longer the domain of the marketing department of larger organizations. Technological advances have made collecting data on almost every aspect of the user experience completely effortless. Thanks to beacons and mobile apps, museum staff can analyze engagement of visitors at their physical locations. They can chart the path visitors take through the museum, the time they spend at each exhibit, the shows they visit and the facilities they use most frequently.

Data that could previously only be collected through questionnaires and feedback forms, and then had to be laboriously collated and carefully analyzed, is now instantly available thanks to mobile apps for museums and parks.

In short…

Mobile apps for museums and parks give businesses the tools they need to assess the level of interest in individual exhibitions. They help museums stay relevant and enhance the visitor experience, delivering additional information, promotions and much, much more.

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